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Pure Actives
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Pure Actives' Hydroxyethyl Urea Powder is a high-purity (≥98%), synthetic humectant derived from urea, engineered for superior moisture-binding performance in cosmetic formulations. Unlike conventional urea, Hydroxyethyl Urea is non-irritating at typical use concentrations and delivers potent hygroscopic activity — drawing and retaining moisture from the environment into the skin. It functions as a multi-modal hydrating active: it boosts the skin's natural moisturizing factors (NMF), enhances the water-holding capacity of the stratum corneum, and improves skin texture and softness without the sensitivity concerns associated with high-concentration urea. Its excellent water solubility and broad formulation compatibility make it an ideal humectant for a wide range of aqueous-based cosmetic applications.
This ingredient is intended for cosmetic use only. Not for internal consumption. Always conduct a patch test before use in finished formulations.
Add to the water phase of your formulation at 1.0–5.0%. Dissolve in water before combining with other ingredients. Compatible with most cosmetic actives and suitable for use alongside hyaluronic acid, glycerin, niacinamide, and AHAs. Suitable for hydrating serums, moisturizers, toners, essences, body lotions, and barrier-repair formulations.
Store in a cool, dry place away from direct sunlight, heat, and moisture. Keep container tightly sealed when not in use. MFG: JUL 2026 | EXP: JUL 2028
INCI: Hydroxyethyl Urea
CAS: 2078-71-9
EINECS: 218-196-6
Molecular Formula: CH6N2O2
Molecular Weight: 118.12 g/mol
Purity: ≥98%
Appearance: White to Off-White Fine Powder
Solubility: Water Soluble (Dispersible in Water)
pH (1% Solution): 5.0–7.0
Grade: Cosmetic Grade
Origin: Synthetic
Country of Origin: China
Recommended Use: 1.0–5.0%
Phase: Water Phase
COA: https://cdn.shopify.com/s/files/1/0598/4154/4291/files/Pure_Actives_COA_Hydroxyethyl_Urea_Powder_July_2026.pdf?v=1787875306
SDS: https://cdn.shopify.com/s/files/1/0598/4154/4291/files/Pure_Actives_SDS_Hydroxyethyl_Urea_Powder_July_2026.pdf?v=1787875307
TDS: https://cdn.shopify.com/s/files/1/0598/4154/4291/files/Pure_Actives_TDS_Hydroxyethyl_Urea_Powder_July_2026.pdf?v=1787875306
Good Material. I used it for my Skin Care Formulation, and blends well with other materials.
Using this in my DIY oil-based lotion to make it less greasy and it really does do the job intended for! Happy with the purchase
Using it in my DIY lotion and so far so good! I like the smell and consistency.
Looked everywhere for powder, not liquid. Love it!
I formulated a beautiful Mangosteen & Astaxanthin glaze with it! Perfect addition, and gentle enough for sensitive skin.
A hard to find, specialty ingredient that adds natural silkiness to any formulation!
Good Material. I used it for my Skin Care Formulation, and blends well with other materials.
Great
Using this in my DIY oil-based lotion to make it less greasy and it really does do the job intended for! Happy with the purchase
