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Pure Actives
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Pure Actives' Hydroxyethyl Cellulose (HEC) Powder is a non-ionic, water-soluble cellulose ether widely used as a thickener, gelling agent, and rheology modifier in cosmetic and personal care formulations. Derived from cellulose through hydroxyethylation, HEC disperses and swells in cold or hot water to form clear to slightly hazy, stable gels with excellent film-forming and water-retention properties. Its non-ionic nature makes it compatible with a broad range of cosmetic ingredients including electrolytes, cationic actives, and surfactants — making it one of the most versatile and formulation-friendly hydrocolloids available.
This ingredient is intended for cosmetic use only. Not for internal consumption. Always conduct a patch test before use in finished formulations.
Disperse HEC powder slowly into cold water while stirring to avoid clumping. Allow to fully hydrate and swell before combining with other ingredients. Use at 0.5–2.0% depending on desired viscosity. For gels, use at 1.0–2.0%; for light lotions and serums, use at 0.5–1.0%. Compatible with most cosmetic actives, electrolytes, and surfactants. Suitable for serums, gels, cleansers, shampoos, conditioners, and body care formulations.
Store in a cool, dry place away from direct sunlight, heat, and moisture. Keep container tightly sealed when not in use. MFG: JUL 2026 | EXP: JUL 2028
INCI: Hydroxyethyl Cellulose
CAS: 9004-62-0
Appearance: White to Off-White Free-Flowing Powder
Solubility: Water Soluble (forms clear to slightly hazy gel)
pH (1% Solution): 6.0–8.5
Grade: Cosmetic Grade
Origin: Semi-Synthetic (Cellulose-Derived)
Recommended Use: 0.5–2.0%
Phase: Water Phase
COA: https://cdn.shopify.com/s/files/1/0598/4154/4291/files/Pure_Actives_COA_Hydroxyethyl_Cellulose_HEC_Powder_July_2026.pdf?v=1787880590
SDS: https://cdn.shopify.com/s/files/1/0598/4154/4291/files/Pure_Actives_SDS_Hydroxyethyl_Cellulose_HEC_Powder_July_2026.pdf?v=1787880590
TDS: https://cdn.shopify.com/s/files/1/0598/4154/4291/files/Pure_Actives_TDS_Hydroxyethyl_Cellulose_HEC_Powder_July_2026.pdf?v=1787880590
I formulated a beautiful Mangosteen & Astaxanthin glaze with it! Perfect addition, and gentle enough for sensitive skin.
A hard to find, specialty ingredient that adds natural silkiness to any formulation!
Good Material. I used it for my Skin Care Formulation, and blends well with other materials.
Great
Using this in my DIY oil-based lotion to make it less greasy and it really does do the job intended for! Happy with the purchase
Good Material. I used it for my Skin Care Formulation, and blends well with other materials.
Using this in my DIY oil-based lotion to make it less greasy and it really does do the job intended for! Happy with the purchase
Using it in my DIY lotion and so far so good! I like the smell and consistency.
Looked everywhere for powder, not liquid. Love it!
